A kind of magic

In my last post I mentioned the “Digital is NOW” conference and today I was going over my notes. I stumbled upon the following sentence (said by Asta Wellejus):

“The digital stuff is not magic – it’s only tools for making magic happen!”

With the annual budget process coming up one could sometime wish that many more saw the digital world this way! Obviously this is wishful thinking, but after a couple of years with financial crisis and VERY limited budgets for making things happen it would be nice if we could do something in the year to come.

Luckily it seems like the purse strings are a little less tight next year but whether this means that we can have some new tools to play with remains to be seen, but hopefully we can make some magic happen.

Fingers crossed….

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