How Arla made their intranet more social

‘Social’ was a major buzzword for intranets in 2011. As is often the case, it is far from easy for intranet professionals to figure out what the concept behind the buzzword means for the business and how to back it up with a business case. However, it is clear that many managers and employees now expect social, so where and how to start?

Danish dairy company Arla Foods, took the first small but important step in the direction of social, when they introduced a simple thumbs up or down rating feature on internal news…..

Read the entire article at the J. Boye blog. Yours truly have a few comments in the post as well…

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