Digital natives vs. Digital dinosaurs – a reflection on UX

Sometimes you get really surprised about what well known and well thought off companies get away with in their marketing material and this has prompted this short post – slightly off topic from I normally write about. I was really surprised and also appalled when I came across the following sentence in when reading some … More Digital natives vs. Digital dinosaurs – a reflection on UX

Relevance, Resonance, and the Digital Ninjas – Adobe Summit 2012

On my way from work today I heard a somewhat funny segment about how companies increasingly were looking for ‘ninjas’ when hiring new people. In fact the job ads mentioning ‘ninjas’ were up 2500% compared to last year – not to mention the jedis and rock stars who also seem to be in great demand. … More Relevance, Resonance, and the Digital Ninjas – Adobe Summit 2012